Tobago Tourism Agency Attends International Diving Trade Show

Posted Nov 07, 2022

Brand Tobago was fully represented at this year’s Diving Equipment and Marketing Association (DEMA) show, held in Orlando, Florida from November 1-4.
As part of a Tobago delegation, officials from the Tobago Tourism Agency Limited (TTAL) attended the event to create potential business linkages and explore new opportunities for the destination.
The DEMA Show is a trade-only event for the scuba diving industry. The four (4) day event brought together key members of the international dive industry, including retailers, tour operators and destination promoters. Being an exclusive trade partner at the event, DEMA participants are also exposed to excellent educational programming with the latest news, trends, techniques and technologies within the scuba diving sector.
TTAL’s Executive Chairman Ms. Alicia Edwards and the Agency’s Marketing Coordinator, Ms. Sheena Des Vignes were able to fruitfully interact with numerous tour operators and destination promoters, with the aim of developing business prospects for the scuba diving industry in Tobago. 
Speaking on the experience, Ms. Edwards noted:

“A return to live events that targets key dive industry partners is a worthwhile endeavour to place the destination within the consideration set of this target audience as the TTAL seeks to bolster bookings for the upcoming season and to support the Tobago dive industry.”
Ms. Edwards also stated:
“The Roadmap for Recovery identifies the United States of America, as an emerging market for Tobago. Therefore, it is necessary for TTAL and the Tobago dive industry partners to fully exploit the existing potential to generate dive business interest from this market.”
This event is also the main hub for professional divers to garner insights on traveling to the best diving destinations in the world. As such the DEMA Show is a key platform for dive shops to engage with clients. Therefore any destination serious about promoting their dive product is present.
The annual DEMA Show, is the largest in-person trade-only event in the world for companies doing business in the scuba diving, ocean water sports and adventure/dive travel industries.
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